From the Author
Selling is the most important
job in the organization: without placing your company's goods or services in the hands of qualified buyers who are ready to
make vaild deals, you have nothing. This book will accomplish two main purposes. First and foremost, it will tell anyone if
he or she is cut out for a career in sales. Secondly, and equally important, it will tell those sales "naturals"
how to maximize their potential. This is the "little bible of sales" and it should be given to everyone in your
organization with sales responsibilities and used as your most powerful and effective sales training tool. --from the Author
From the Back Cover
"If your company's
sales organization needs a 'kick in the pants' from someone who knows what he's talking about, get this book NOW and give
it to every sales person you have." --Fortune 500 CEO